Production Costs

There are no fixed prices for an infomercial or commercial.


30 Minute Infomercial:

The cost for a 30 minute infomercial, which actually runs 28 1/2 minutes will depend on the complexity of the production. These include, but are not limited to the amount of shooting days, talent fees, script writing, location or studio days, sets, size of crew, amount of cameras, editing, animation etc. If a concept calls for two or three people simply talking to each other, with multiple cameras, the cost would be on the lower end of the scale. This type of production can be shot in one day. If the shoot calls for multiple locations, with many actors and multiple shooting days, this type of DRTV Production will run at a higher cost.

Direct Response Commercial:

Short Form Commercials are Two Minutes or One Minute in length. The price will also depend on the complexity of the production. In most cases a Two Minute commercial is produced and edited down to make a One Minute version. Beware of companies that shoot very inexpensive commercials. You need to ask them what big successes they have had and also get references. Look at their work. Do you recognize any of the commercials?

Air Time For Direct Response

Once the commercial or infomercial is produced, it is recommended to run a two week test on national cable networks for effectiveness. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.

Bottom Line

Marcus Productions has a long standing history of success for their clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience in Direct Response Television Production. Once we have all of your information, we can estimate production costs for your project.