With two successful campaigns produced by Marcus Productions for Black Magic Tire and Wheel Cleaner and Gumout Fuel Injector Cleaner, ITW tapped Marcus Productions again for their next TV campaign.
The assignment was to create a commercial to show how easy it is to buy your new blades at Walmart, install them yourself in less then a minute, and save the time and expense of getting it done at the dealership.
Marcus Productions created the script, shot and edited the new campaign. Two days were needed for the shoot. One day was spent at various locations where rainmaking machines were brought in to create a rainstorm. Another day of shooting was done in studio, where sets were created, to simulate the shopping experience at Walmart.
Rain X Wiper Blades are available at Walmart.