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Costs
Asking what a commercial or
infomercial cost is
like asking “what does a car cost?”
There are no fixed prices for an infomercial or
commercial.
Each one has its own requirements.
The price of each production varies based on
its complexity.
30 Minute Infomercial:
The cost for a thirty minute infomercial, which
actually runs 28 ½ minute, depends on the
complexity of the production. Cost Factors
include, but are not limited to, talent fees,
script writing, location or studio days, size of
crew, format (Film, High Def or Beta Cam),
animation, editing, etc. If a concept calls for
two people simply talking to each other behind a
desk, the cost would be on the lower end of the
scale. This type of simple production can be
shot in one day. If the shoot calls for multiple
locations with many actors and many days of
production, this type of production will run at
a higher cost.
Direct Response Commercial or Branding
Commercial:
If a Direct Response Commercial or Branding
Commercial is preferred, this will typically run
30, 60 or 120 seconds. In Direct Response
commercials, a two minute spot is usually
produced and later edited down to a 60 second
version. As stated, price depends on the
complexity of the production. Commercials like
these can be produced in one day.
Air Time For Direct Response
Once the commercial or infomercial is produced,
it is recommended to run a one week test on
national cable networks for effectiveness.
This test will give a strong indication of
whether the spot will produce the desired
results. Sometimes a slight tweak needs to be
made, but is easy to edit.
Bottom Line
Marcus Productions has a long standing history
of success for its clients. Feel free to
contact
us to discuss your needs. Allow us to make
recommendations on what needs to be done, based
on our years of success and experience, in the
arena of Direct Response. Once we have all of
your information, we can estimate production
costs for your project. |
