Production Costs

There are no fixed prices for an infomercial or commercial.


30-Minute National Infomercial Costs:

The cost to produce a half hour infomercial starts at $90,000.00. The final cost will depend on the complexity of the production and the type of product or service we are selling. These include, but are not limited to the amount of shooting days, talent fees, script writing, location or studio days, sets, size of crew, production equipment, single camera or multiple cameras, editing, animation etc.

Two Minute/Sixty Second National Direct Response Costs:

The cost to produce a 2-minute and 60 second commercial, on average, can range from $25,000.00 to $75,000.00. The price will depend on the complexity of the production, as stated above. Beware of companies that shoot very inexpensive commercials. You need to ask what big national campaigns that they have launched successfully and also ask for references.

Air Time For Direct Response

Once the commercial or infomercial is produced, it is recommended to run a two week test on national cable networks for effectiveness. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.

Bottom Line

Marcus Productions has a long standing history of success for their clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience in Direct Response Television Production. Once we have all of your information, we can estimate production costs for your project.