How much does it cost to produce a commercial or infomercial?

Production Costs

Creating a TV infomercial production involves a number of different elements that need to be carefully coordinated to ensure the final result meets the requirements of the client and effectively conveys their message to the target audience.

Our Process (click to read more)

Firstly, we need to establish the objectives for the infomercial, determining what key messages need to be communicated, who the target audience is, and what action we want them to take after watching the infomercial.

Once we have a clear understanding of the objectives, we can start the creative process. This involves developing a script and selecting any talent or presenters that may be required. In addition, we need to plan for any music, voiceovers, and sound effects that will be used.

Next, we need to set up the production itself. This includes preparing the location or studio, selecting lighting and camera equipment, book crews and arranging any props, costumes, or sets that are necessary.

Once filming is complete, we move on to the post-production stage. This involves editing the raw footage into a polished final product, adding any visual effects, and incorporating any music or sound effects.

Finally, we need to ensure that the infomercial is properly targeted to the desired audience. This may involve coordinating with media outlets to schedule airtime, creating an online marketing strategy to ensure the infomercial is viewed by the right people, and tracking data so we can adjust our approach as necessary based on the results.

It’s a complex process that requires attention to detail and careful planning, but with the right skill and expertise, we can create an infomercial that delivers exceptional results for our clients.

TV Commercial, DRTV and Streaming Production Costs:

Production for a 30 second to a two minute commercial will cost anywhere from $18,000.00 to $85,000.00 on average. Once we understand your product and or service, as well as your vision and goals, we can quote a price for the full production. The media cost to run a Two-Week National Test on TV or Streaming will range from $6,000.00 to $20,000.00 per week. You can also run in selected markets.

30-Minute National Infomercial Costs:

Production of a long form infomercial (28.5 minutes) will cost between $175,000 to $450,000 on average. The price will be determined by the amount of shooting days, talent required, script writing, location or studio, sets, size of crew etc. The media cost for a Two-Week National Cable Test will range from $35,000 to $50,000 per week.

Air Time For Direct Response

Once the commercial or infomercial is produced, it is recommended to run a two week test on national cable networks for effectiveness. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.

Bottom Line

Marcus Productions has a long standing history of success for their clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience in Direct Response Television Production. Once we have all of your information, we can estimate production costs for your project.