Creating a TV infomercial production involves a number of different elements that need to be carefully coordinated to ensure the final result meets the requirements of the client and effectively conveys their message to the target audience.
Production for a 30 second to a two minute commercial will cost anywhere from $18,000.00 to $85,000.00 on average. Once we understand your product and or service, as well as your vision and goals, we can quote a price for the full production. The media cost to run a Two-Week National Test on TV or Streaming will range from $6,000.00 to $20,000.00 per week. You can also run in selected markets.
Production of a long form infomercial (28.5 minutes) will cost between $175,000 to $450,000 on average. The price will be determined by the amount of shooting days, talent required, script writing, location or studio, sets, size of crew etc. The media cost for a Two-Week National Cable Test will range from $35,000 to $50,000 per week.
Once the commercial or infomercial is produced, it is recommended to run a two week test on national cable networks for effectiveness. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.
Marcus Productions has a long standing history of success for their clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience in Direct Response Television Production. Once we have all of your information, we can estimate production costs for your project.