Production Costs

Two-Minute National Direct Response Production Costs:

Production for a two-minute commercial will cost anywhere from $45,000 to $85,000 on average. Once we understand your product, your vision and your goals we can quote a price for the full production. The media cost to run a Two-Week National Cable Test will range from $15,000 to $25,000 per week.

30-Minute National Infomercial Costs:

Production of a long form infomercial (28.5 minutes) will cost between $175,000 to $450,000 on average. The price will be determined by the amount of shooting days, talent required, script writing, location or studio, sets, size of crew etc. The media cost for a Two-Week National Cable Test will range from $35,000 to $50,000 per week.

Air Time For Direct Response

Once the commercial or infomercial is produced, it is recommended to run a two week test on national cable networks for effectiveness. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.

Bottom Line

Marcus Productions has a long standing history of success for their clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience in Direct Response Television Production. Once we have all of your information, we can estimate production costs for your project.

For more information email us at