National TV Commercial & Infomercial Production Experts

Over 35+ years producing award-winning TV commercials, brand films, and digital content for businesses that want real ROI.

OVER 1500

NATIONAL TV CAMPAIGNS PRODUCED

Ranked among the Top 10 National Production Companies in the U.S., we specialize in high-impact TV Commercials, Streaming Content, and Direct Response. Our legacy is built on moving the needle for global icons and industry challengers alike.

TV commercial production company

National Reputation

Industry Insights

How We Help

award winning excellence

A Proven Leader in National Direct Response & Infomercial Production

With over 35 years of experience, Marcus Productions has built a national reputation for creating high-impact TV campaigns that don't just look great—they sell. We specialize in the science of Direct Response, helping brands navigate the critical questions: Is the product infomercial-worthy? Is the price point optimized for ROI? Does it solve a definitive consumer problem?

Success in this industry isn't accidental; it’s tested. Steven Marcus frequently recommends a strategic cable test to prove a product’s market viability before a full-scale rollout. Our data-driven approach has been featured in Inc. Magazine, highlighting Steve Marcus’s expertise on how to turn a niche product into a household name.

Read the Inc. Magazine Interview Here
STRATEGIC ON-SET DIRECTIO

What to know before deciding on an Infomercial Production Company

When selecting a partner for your Direct Response TV (DRTV) production, the most critical factor is a proven track record of national success. Whether you are producing a 30-second TV Commercial or a full-length Infomercial, the business model remains the same: every frame must be engineered to drive action.

You will often encounter companies offering low prices, but if you don’t recognize their work, you run the risk of becoming a "test case" for a campaign that fails to perform. Not every production house understands the complex math behind a winning Infomercial or the high-stakes world of National Commercials.

A true production partner provides more than just a camera crew; they integrate with the entire DRTV ecosystem, including:
  • Strategic Media Placement
  • Inbound Call Center Coordination
  • Seamless Fulfillment Services
Before filming, we recommend a strategic consultation to determine your product's viability for the national stage.

Please contact us for a free consultation and find out if your product will sell on TV.
FULL-SERVICE POST-PRODUCTION

End-to-End Production Capabilities

We provide a comprehensive, turn-key solution for Television Commercial Production and Media Production. From the first draft of a script to the final broadcast, our team handles every detail for Direct Response Short Form Commercials and Half Hour Infomercial Productions. Our Specialized Services Include:
  • Creative & Scripting: Concept development for Television Specials and TV Series Production.
  • On-Set Production: On-Location shoots, Film Studio Shoots, and Live Broadcast Production.
  • Post-Production: State-of-the-art Video/Film Editing Facilities, motion graphics, and sound design.
  • Strategy & Distribution: Media Placement, DRTV Logistics, and expert advice on how to Make a Commercial that sells.
Whether you are launching a Direct Response Television Production or a high-end brand film, we provide the infrastructure to bring your vision to life.

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National Production. Direct Response Results.

As a Top 10 U.S. Production Company, Marcus Productions bridges the gap between cinematic storytelling and aggressive ROI. From National Broadcast TV to Global Streaming platforms, we engineer every frame to meet rigorous network standards and drive measurable sales growth.

“The best at what you do…”

Steve, Hydroxycut and Slimquick owe your a big “thank you” for walking them through the entire process of creating TV commercials that sell product. Without your expertise, I don’t believe either company would have been nearly as successful in mass market as they were during the time we worked together. You were also instrumental to my success as a marketer learning how to build 100MM+ brands with the addition of TV commercials. I haven’t worked with any company that was better than Marcus Productions for producing weight-loss commercials that sell product. Thank you Steve, you are the best at what you do.

Scott Welch
Sports Supplement Marketing Consultant
scott welsh

See the Marcus Productions Process in Action

Cutting-Edge Video Wall Technology

On Location: Producing a 30-Minute National Infomercial

Behind the Scenes: High-Conversion 2-Minute DRTV Shoot

Why Hire Marcus Productions?

Over 35 Years of National Excellence in Every Frame.

Strategic Storytelling

We develop unique concepts that do more than look good—they resonate. Our team ensures your message aligns perfectly with your specific brand marketing strategy.

Proven National Results

With over 1,500 campaigns produced, we understand the science of Direct Response and the art of National Branding to deliver a significant return on investment.

Turnkey Production

From the initial script to the final edit, our experienced professionals handle every technical detail of your national TV commercial or long-form infomercial.

Our Success is Defined by the Brands We Build and the Partners We Serve

  • Over the course of my 30+ year career in marketing, advertising and senior leadership at The Coca-Cola Company, Starbucks and smaller brands I have worked with literally hundreds of production companies and agencies. Without a doubt, my experience with Marcus Productions ranks among the top tier across several key aspects of a great productive relationship. I would highly recommend anyone seeking to drive sales in a brand-building manner give Marcus Productions a serious look…you will not be disappointed.

    Carl Sweat
    Co-Founder & Managing Partner, ThermaMEDx
  • Steve, you have a great team there and I loved seeing your vision come to life. It was a pleasure working with you all around.

    Eva Pitts
    Brand Manager, Rain-X
  • Steve Marcus & his production team were a pleasure to work with & produced a top quality commercial for us. His extensive DR knowledge guided us through the entire process beautifully, while always asking for our input every step of the way.

    Chris Pawela
    Advertising Director, 1-800-PetMeds
  • Steve, his in-house team, and the third parties he works with, handled everything including concepts, scripts, casting, location selection, wardrobe, makeup, graphics, editing, duplication, and media buying.

    Matthew Siegal
    President and CEO, Dr. Siegal's Direct Nutritionals
  • Marcus Productions delivers it all, making the unattainable trinity attainable. Their creative and production quality are unsurpassed, they always deliver in a timely manner. 

    Bill Lubic
    Creative Director, Autofix.com
  • Having hosted hundreds of local, syndicated and network television segments, I truly enjoyed my time working with Steve Marcus. Having a professional producer/director involved from concept to completion is the key element between an amateur and a professional TV production.

    Andy Pargh
    The Gadget Guru
  • Steve Marcus and Marcus Productions produced our Ovaltine commercials for almost 10 years up until the time the brand was sold to Nestle. What we liked most about Steve was his ability to collaborate and to work together to achieve a common vision. He and his organization were supportive, creative producers and directors.

    Jeffrey Himmel
    Chairman and Chief Executive Officer, Himmel Nutrition Inc.
  • Steve treated this commercial like his own baby. From concept through script, casting, direction, editing until completed video. Steve produced a professional commercial and was involved in every step. His attention to detail was fantastic and you can see that this is a man who loves his work. I wouldn’t consider creating another commercial without Steve’s involvement.

    Neil Kugelman
    Goldspeed.com
  • Partnering with Steve Marcus and Marcus Productions provided the knowledge and experience needed to put together a comprehensive and meaningful campaign.

    Jeff Tobias
    Vice President Sales & Marketing, Healthcare Providers Direct

The Marcus Productions Philosophy

Commercial & Infomercial Production with a National Reputation.
Marcus Productions specializes in money-making commercials, direct response video production, and premium infomercial programming.
REAL STORYTELLING STILL WINS

Our award-winning script writers have generated over $2 Billion in sales. From National Broadcast to Premium Streaming, see why 1,500+ campaigns later, brands still choose 35+ years of human experience over AI.

01. THE HUMAN CONNECTION
AI can generate pixels, but only humans generate true emotion. We focus on the soulful storytelling that builds a deep, lasting bond between your brand and audience.

02. STRATEGIC EXPERIENCE
Algorithms rely on the past; we create the future. With 35 years of national expertise, we understand the nuances of timing and tone that a machine cannot replicate.

03. THE DIRECTOR’S VISION
Great commercials require a human pulse. From script to screen, we provide the intentional creative leadership needed to turn a generic prompt into a national success.

The Turnkey Standard in National Production

98%
On-Air Performance
100%
Network Approval
95%
Audience Retention

As a leader in National TV Commercial Production, Marcus Productions provides a turnkey solution for brands seeking high-impact Direct Response and Infomercial programming. Our strategic approach to scripting and production has generated over $2 Billion in sales for our clients. From broadcast networks to premium streaming platforms, we combine 35+ years of experience with state-of-the-art technology to ensure every campaign—whether filmed in Florida, New York, or across North America—delivers measurable ROI and national brand authority.

From Script to Screen

See what we are working on now

Stay ahead of the curve with insights from the front lines of National TV Production. From emerging trends in South Florida’s filming industry to the latest shifts in National Cable Network standards, we share the strategies behind our most recent Short-Form and Direct Response success stories. See how leading brands are currently leveraging Marcus Productions—a top East Coast commercial house—to navigate the journey from initial concept to a high-conversion broadcast premiere.

WORK WITH THE TEAM THAT NATIONAL ICONS TRUST

Stop guessing with your media budget. From Barbara Corcoran to global household names, we deploy the proven scriptwriting and production strategies behind $2 Billion in sales. Put 35+ years of legacy to work for your brand today.
Steve and Matt Marcus on set with Barbara Corcoran—producing national campaigns that drive measurable ROI
Steve and Matt Marcus on set with Barbara Corcoran—producing national campaigns that drive measurable ROI

From collaborating with Barbara Corcoran to utilizing sales-narratives responsible for $2 Billion in revenue, Marcus Productions is the engine behind some of the most successful campaigns in Direct Response history. Don’t leave your media budget to chance—put 35+ years of strategic excellence to work for you

Start Your Production Estimate