When a Television Commercial Production Company, that specializes in Direct Response Television, was needed to create, produce and shoot the new Atomic White Teeth Whitener TV campaign, Marcus Productions was tapped for the campaign. Atomic White provides the same custom trays used by dentists but at a savings of hundreds of dollars.
The Short Form 120 second commercial was shot in Boca Raton, Florida, at a home location. A full day was spent shooting actual users of the product as well as product shots. Marcus Productions handled all shooting and editing.