Heel Away

Direct Response TV Commercial for HeelAway

When HeelAway Foot Pain System was researching TV Infomercial Companies to create and produce there new DRTV campaign, they choose Marcus Productions, Inc. for the project. After creating the script and casting all the talent Marcus Productions first day of shooting took place on location where all the product demonstrations were shot. The second day of shooting took place in studio on a virtual reality set.

Heel Away

Created by Doctor Michael Lyons, HeelAway’s patented 3 layers of therapy treats even the most painful foot problems. This new TV short form infomercial production starts airing the summer of 2012.

Steve Marcus
About the author

Steve Marcus is an Emmy Award-winning director, cinematic architect, and the founder of Marcus Productions. For over 35 years, he has bridged the gap between creative artistry and performance-driven video storytelling, directing national campaigns for ABC, CBS, Fox, Disney, and iconic consumer brands. Known for his elite creative network and a strategy-first approach to production, Steve collaborates with top-tier scriptwriters and legendary talent to turn brand narratives into market leaders.

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